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J World New York is excited to become an official contributor to 2012 MTV Video Music Awards Celebrity Gift Bags!

Top recording artists and celebrities such as Rihanna, Nicki Minaj, Lil Wayne, Katy Perry, Demi Lovato, One Direction, Taylor Swift, Pink, Green Day, Frank Ocean, Usher, Alicia Keys, Miley Cyrus, Wiz Khalifa, Mac Miller, Kevin Hart and others will be presented with J World's "VINE", the ultimate carry-on rolling duffel bag.

The VMA will be held at Staples Center in Los Angeles, CA, on Thursday, September 6, 2012. Also, as a part of celebrity gifting, MTV will donate to the non-profit organization Lifebeat, Music Fights HIV/AIDS, which is this year's official charity recipient.